The second part of Anthony’s article on marketing strategies for online stores.
Paid Marketing Campaigns
Some online stores are very successful with paid marketing, which involves posting advertisements on social media platforms such as Facebook and Instagram.
Although paid marketing is a great option for many businesses, it’s important to consider the type of product that you’re selling and whether it can be easily promoted through a paid campaign. Instagram and Facebook are the most popular platforms for online stores right now.
While scrolling through their social media profiles, people tend to take a break from their busy lives and enjoy themselves. This is very similar to how people shop at a mall.
While people are browsing through your site, make sure that the experience is as relaxing as possible. Many stores have already figured this out and have optimized their sites to make it as enjoyable as possible. Most of the time, products that sell well in a mall are also very likely to do well with paid marketing on social media platforms.
One of the most effective ways to promote your store is through Google Ads, which is a type of ad that uses keywords. Since it’s bidding on a specific keyword, it can be placed in front of potential customers who are already searching for the same product.
One of the biggest drawbacks of paid marketing is that it requires a lot of money upfront to get started. Without a reliable return on investment, many people don’t have the money to start investing in it. Most paid marketing campaigns don’t turn a profit immediately, and they usually take a long time to develop and work. Most professional marketers need around 3 to 6 months to make a profit.
Platform Marketing
Instead of creating your own store, using a platform marketing strategy will help you establish a successful online store. This strategy involves using one of the major e-commerce platforms such as Amazon, eBay, and Etsy.
Although it’s possible to be successful at all three platforms, Amazon is almost always a solid option. It has a larger audience and a wide variety of product categories. If you’re a small business that makes something crafty, like bookends, then using an e-commerce platform such as Etsy may be a better option. It’s also a better fit for people who are looking for more unique products.
Even though eBay is a great alternative for people who are doing a lot of buying and selling, it’s not as successful as Amazon if you’re consistently producing the same types of products.
One of the most important factors that you should consider when it comes to optimizing your store is finding ways to target your products to specific search terms. Doing so will help boost your sales and attract more potential customers.
Having a good review and search engine optimization strategy will help boost the number of people who see your products on a particular platform.